
"THE TIPPING POINT is that magical moment when an idea, trend or social behavior crosses a threshold, tips, and spreads like wildfire."
In 1992, New York wasn't a happy place to be. The city was swimming in crime, drugs, and all sorts of thuglary. In that one year alone, there were 2,154 murders and 626,182 serious crimes. Then something changed. The crime rate tipped, and within 5 short years the number of murders fell to 770 and number of serious crimes was cut in half. So, what happened? Some credit the nose-diving crime rate to improved police tactics, some to the decline of crack trade, and others to the economic growth of that time period. Malcolm Gladwell, the author of
The Tipping Point, draws a different - and much more peculiar - conclusion.
Mr. Malcolm also discusses the Hush Puppies shoe craze, the creative genius behind
Blue's Clues, the toll-free number on bars of Ivory soap, the rise in teen smoking, and the contagiousness of yawning. The stories and case studies
in this book make up a fabulous hodge-podge of goodies, all centered around this "tipping point" idea. Unfortunately, they are much too long and deep to cover in this blog. Carpal tunnel would likely ensue. Therefore, I present you my favorite golden nugget from the book.
"I give you a large piece of paper, and I ask you to fold it over once...and then again, and again, until you have refolded the original paper 50 times. How tall do you think the final stack is going to be? In answer to that question, most people will fold the sheet in their mind's eye, and guess that the pile would be as thick as a phone book or, if they're really courageous, they'll say that it would be as tall as a refrigerator. But the real answer is that the height of the stack would approximate the distance to the sun. And if you folded it over one more time, the stack would be as high as the distance to the sun and back. This is an example of what in mathematics is called geometric progression. Epidemics are another example of geometric progression: when a virus spreads throughout a population, it doubles and doubles again, until it has (figuratively) grown from a single sheet of paper all the way to the sun in fifty steps. As human beings we have a hard time with this kind of progression, because the end result - the effect - seems far out of proportion to the cause. To appreciate the power of epidemics, we have to abandon this expectation about proportionality. We need to prepare ourselves for the possibility that sometimes big changes follow from small events, and that sometimes these changes can happen very quickly." [excerpt from pg.11]
I was at a dinner table sometime back - alongside Joe, Kathryn, C&K, Nells, Mandy, and the boys - and this book came up in conversation (by me of course). With glee I told them about this paper-folding craziness. Next thing I know, we all have notebook paper in hand, meticulously trying to build a staircase to space. Not a one of us can get past 8 folds (not even Big Joe). Go ahead, give it a shot. That failed experiment then lead us into other notebook paper activities, such as the
origami fortune teller. It told me I'm never getting married. Bummer. The sadness of that revelation soon faded when I had the joyous opportunity to teach them a trick I learned in 3rd grade: turning paper into soft paper by endlessly crumpling and uncrumpling it. We played that game for a good 1/2 hour, and then concluded that we could outsource our labors to children under the guise of fun craft play time! With enough little hands at work, the days of buying toilet paper would be in the past. Why pay for special bum-paper when there is plenty of wide-ruled notebook paper dying to be softened up?
* If you are dying to know the answer to the N.Y. crime puzzle, let me know, and I just might tell you. But at least click the little green comment button and take a stab at it.
** The views and opinions regarding toilet paper, China, and child-labor are not necessarily the views held by Blogger or "k.rutledge." Please do not contact the ACLU, PeTA, or any other group with too much time and money on their hands.